Families Learning Together
Branding and marketing strategy
We created the branding and marketing plan for this educational project. Marketing aspects included copywriting for the site, designing and sending email campaigns, creating promotional videos for the site, the layout of printed advertising for national publications, and setting up social media channels.
With a compelling email campaign targeting all primary schools in the UK, we managed to sign up 143 schools within a two-month period.
This project involved
- Copywriting for web and marketing
- Promotional videos (Scripting, filming, editing)
- Product branding
- Website promotions E.g. coupons, free trials
- Social media channels
- Graphic design & DTP for print advertising
- Email marketing campaigns management