Professional Media Communications Training Workshop
This intensive one day workshop will arm you with the confidence and skills required to handle the media effectively, from writing a press release, communicating on social media, to one to one showdowns on camera with an aggressive reporter!
The day is highly interactive and filled with exercises, to give you real life experience of the media and how journalists operate.
It runs from 9.30am – 5pm and includes refreshments and lunch. It is led by a former BBC Television, Radio and Online News Correspondent with 25 years’ experience.
We train in small groups to get maximum impact, hence there are only 10 spaces available on a first come, first served basis.
With the skills acquired in this workshop, you will become a more effective and confident communicator professionally and personally.
Use the booking form to the right to secure your place.
If you have any questions email firstname.lastname@example.org or call 01223 750705.
Session one; 10 – 11.30
- Welcome and introductions.
- What is a news story? A simple answer to a complex question.
- How journalists see news items, what they need to make them work, and your part in building a successful story.
- The importance of the angle for a journalist, and how to find angles within your company or organisation that will appeal to a news editor.
- The most common means of communicating with the media, the press release, and how to write one that grabs a journalist’s attention within seconds.
Session two 11.45 – 13.00
- The different forms of media encounter and how to manage them; from live to recorded interviews and press conferences.
- The importance of images. How to stage photo opportunities that work for all media outlets, from newspapers to online and television.
- The inside track on how a journalist prepares for an interview, plans their questions, and insights into predicting what you are likely to be asked.
- Using that to prepare for the interview. Being ready with a clear and resonant message, including well-rehearsed soundbites and quotes.
- What social media platforms you should be on, and maximising the impact of your message with the minimum use of time by adapting a soundbite for the online world.
- The use of pictures and video to give your social media posts the maximum impact
Session three 13.45 – 15.00
- The different forms of interview, from the gentle recording of a short soundbite to full length, hostile interrogations.
- How to deal with tough questions, exploring important issues ranging from your tone of voice to your body language.
- What to wear and how to present yourself to the media.
- The advantages of keeping it short and simple, avoiding the trap of silence, and how to restart an interview if you say something you don’t like.
- How to build a relationship with select journalists, and use that to promote your message.
Session four 15.15 – 16.45
- Intensive interview training. One to one showdowns with an aggressive reporter and a television camera in your face, based on realistic scenarios for your role.
- Interviewees’ performance will be recorded and played back to analyse progress and learn lessons, with interviews repeated if necessary.
Roundup, discussion and questions 16.45 – 1700
END OF DAY