A series of videos to promote Hinchingbrooke hospital’s Patient First campaign.
A series of videos to promote Hinchingbrooke hospital’s Patient First PR campaign.
The aim of the project was to create a series of videos showing how the staff went beyond the call of duty to provide excellent patient care. We filmed all staff individually against a green screen and asked them to describe why they felt they were a champion in their role. To complement these intimate videos we filmed ‘cutaway’ shots to show staff going about their routines and caring for their patients. The videos were shown in the waiting areas and formed a key part of the Patient First campaign.