Classroom Observation Shopping Cart
To sell our large collection of training and development resources we needed a robust shopping cart website that had the flexibility we needed to sell to an education market. An example of this requirement was the ability to allow users to check out without a credit card and use a purchase order number, a very common procurement method in schools.
This functionality alone increased sales by 54%. Other functionality that improved sales included the ability to add discount coupons which we use in our email and print marketing campaigns.