Copywriting and Video Content Marketing
Aluminati Network Group
Aluminati is the world’s most customisable online community platform used by the leading universities in England and across the world.
We created a video marketing and SEO strategy, working closely with the head of marketing to establish and track KPIs.
Key Strategies Implemented:
- Product videos & case study studies
- Adverts for events and products
- SEO (Blog-based) Videos
- Youtube channel optimisation
- Paid video ads
 Case study videos
Aluminati aimed to produce a series of case study videos, starting with an on-location shoot at a prestigious UK public school, involving extensive planning and permissions.
The pandemic made this approach impractical and expensive for international client case studies. We adapted by using screen capture, stock footage, client-provided material, and professional voiceovers, reducing costs and production time.
The videos are used site-wide, in social media, and during the sales negotiation process.
SEO Videos
Aluminati already produced regular blog posts and other content as part of their inbound marketing strategy. We saw an opportunity to expand this reach by creating high quality, low cost videos based on this blog content to enhance awareness, website traffic, and trust in the brand.
Content strategy
As well as produce a range of videos for Aluminati, we also developed the underlying content strategy.
This included:
- Strategy planning & consultation
- YouTube channel management and optimisation
- Webinar video repurposing creating YouTube Shorts
- Interactive video interfaces for website
- Repurposing videos to blog & social media posts
- Analytics / reporting
Results
Aluminati have benefitted from the robust strategy that we have implemented.
It has not just increased inbound enquiries, it has given the sales team a very visual and concrete way to convey the benefits of their Alumni engagement platform, seeing a growth in sales.
- 24% of organic traffic from YouTube & Google video search results
- 33% increase in on-site conversion rates
- Increase in word of mouth referrals
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Case Studies
IAMTech: SAAS Marketing
Promotion of an award winning SAAS company’s flagship product
Content Marketing | Videos | E-learning Website
Pension Claims: Business Growth
Long term relationship resulting in 10x company growth over 6 years
Strategic Marketing | Website Design | SEO | Social Media
Artisan Structures: Brand Building
Growing the brand of a one-of-a-kind green building company
Website Design | SEO | Videos | Social Media
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