Case Study

Artisan Structures
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Growing the brand of a one-of-a-kind green building company

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Artisan Structures
www.artisanstructures.co.uk

A building company made of carpenters, sculptors and artisans specialised in creating one-of-a-kind structures and sculptures using sustainable materials. They wanted a new website, as well as a full blown marketing strategy to showcase their vast portfolio, including videos.

Website: www.artisanstructures.co.uk

Key Strategies Implemented:

  • Strategic Planning
  • Competitor Analysis & Audience Research
  • Website Review and Redesign
  • Case Study Video Production
  • SEO Content Strategy
  • Social Media  & Email Campaigns

The fact that Duncan and the team still trust us with their marketing 5 years later is a testament to the value of our partnership.

Video Content and case studies

Everything Artisan Structures produces is unique and exquisitely designed, resulting in simply jaw-dropping creations. Videos allowed us to take the viewer on a guided tour, enabling us to weave together the story and capture the scope and intricate details of the amazing craftsmanship.

F

The video above was the result of a strategic shift in the marketing and business approach, repositioning the company as the leaders in sustainable wood structures.

Below are individual project videos used to showcase each type of structure.

G

Social Media Campaigns

What are all the amazing projects, images and videos without an audience to see them? 

We created a content strategy for social media posts, creating strongly branded content distributed across the company’s social media channels to boost visibility and brand awareness.

Core themes such as sustainability, craftsmanship and ethics formed core content pillars in this ongoing, brand building campaign.

 

Outbound Marketing

To further boost awareness and website traffic we created a email campaign to schools in order to advertise the company’s incredible play structures.

This was a sequence comprising a/b tested emails over a two month period and creating a campaign specific landing page.

The Results

With a 550% increase in web traffic, and active campaigns, website enquiries have tripled…

More importantly, the company has attracted new high end clients and additional investment as a result of our journey.

  •  A redesigned brand that is on a growth trajectory
  • Fully book one year in advance
  • A portfolio that supports meeting with clients
  • New celebrity / high value clients
  • Increase in word of mouth referrals

Overall sessions %

% increase in Organic Traffic

Website Enquiries

Reduced bounce rate %

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What Our Customer is Saying

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"I recently had the pleasure of collaborating with Mediamerge ... They played a pivotal role in bringing my graphic novel project to life, expertly crafting both a website and a suite of engaging video content. Their proficiency in content marketing, web design, and video production truly stands out in the Cambridge creative scene."

Dan Allum, Director, Romany Theatre Company

"Really enjoyed working with Andrej, he was very understanding and continually able to make adjustments according to my ideas."

Tom Beeston

"Isabelle and Andrej are lovely people and true experts at what they do. They created a website for us and it is exactly what we wanted. We are currently making use of their content marketing services to build the brand"

Emma Greenwood
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Contact

Get in Touch

01223 750 705 / info@mediamerge.co.uk

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