Growing the brand of a one-of-a-kind green building company




Artisan Structures
www.artisanstructures.co.uk
A building company made of carpenters, sculptors and artisans specialised in creating one-of-a-kind structures and sculptures using sustainable materials. They wanted a new website, as well as a full blown marketing strategy to showcase their vast portfolio, including videos.
Website: www.artisanstructures.co.uk
Key Strategies Implemented:
- Strategic Planning
- Competitor Analysis & Audience Research
- Website Review and Redesign
- Case Study Video Production
- SEO Content Strategy
- Social Media & Email Campaigns
The fact that Duncan and the team still trust us with their marketing 5 years later is a testament to the value of our partnership.
Video Content and case studies
Everything Artisan Structures produces is unique and exquisitely designed, resulting in simply jaw-dropping creations. Videos allowed us to take the viewer on a guided tour, enabling us to weave together the story and capture the scope and intricate details of the amazing craftsmanship.
The video above was the result of a strategic shift in the marketing and business approach, repositioning the company as the leaders in sustainable wood structures.
Below are individual project videos used to showcase each type of structure.


Social Media Campaigns
What are all the amazing projects, images and videos without an audience to see them?Â
We created a content strategy for social media posts, creating strongly branded content distributed across the company’s social media channels to boost visibility and brand awareness.
Core themes such as sustainability, craftsmanship and ethics formed core content pillars in this ongoing, brand building campaign.
Outbound Marketing
To further boost awareness and website traffic we created a email campaign to schools in order to advertise the company’s incredible play structures.
This was a sequence comprising a/b tested emails over a two month period and creating a campaign specific landing page.

The Results
With a 550% increase in web traffic, and active campaigns, website enquiries have tripled…
More importantly, the company has attracted new high end clients and additional investment as a result of our journey.
- Â A redesigned brand that is on a growth trajectory
- Fully book one year in advance
- A portfolio that supports meeting with clients
- New celebrity / high value clients
- Increase in word of mouth referrals
Overall sessions %
% increase in Organic Traffic
Website Enquiries
Reduced bounce rate %
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Case Studies

IAMTech: SAAS Marketing
Promotion of an award winning SAAS company’s flagship product
Content Marketing | Videos | E-learning Website

The Wonder of Wood Fair
Multi-channel promotion of a large wood themed festival
Social Media Marketing | Radio | Videos

Aluminati: Content Marketing
Network group, world’s most customisable online community
Copywriting | Video Content Marketing
What Our Customer is Saying
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