Personal Branding, Marketing Strategy & Creative Design
Dan Allum
www.gypsydawnrising.com
We have had the pleasure of working with Dan Allum, an award-winning writer, director, and public speaker, to support his marketing and creative needs across his diverse range of projects.
Dan Allum’s story is truly inspiring. Growing up in a Romani Gypsy travelling family, he made the life-changing decision in his teens to teach himself to read. This determination led him to university, where he honed his craft and became an acclaimed writer, collaborating with the BBC, ITV, the National Theatre, and other prestigious organisations.
What began as a small video interview project has blossomed into an ongoing partnership spanning several years. Our collaboration has grown to encompass a wide array of services, helping to support his funded projects and ensuring Dan’s vision reaches its full potential as he continues to make his mark in theatre, film, and public speaking.
We have helped with strategic marketing planning and execution, social media management, and creative assets for the project such as the video opposite.
Project and marketing support
Dan Allum’s projects are widely supported by key funding bodies, including the Arts Council and National Lottery. To help Dan meet funding requirements and ensure the continued success of his projects, we provided strategic support and comprehensive marketing solutions tailored to showcase his work effectively.
Our support included:
- A Comprehensive Marketing Plan: Designed to align with funding goals and project objectives, enhancing visibility and engagement.
- Audience and Competitor Research: In-depth analysis to identify target audiences and position Dan’s projects competitively in the market.
- Bespoke Project Websites: Custom-designed websites that highlight project achievements, enhance user experience, and attract funding bodies.
- Social Media Campaign Management: Expert handling of campaigns across Meta, X (formerly Twitter), and LinkedIn to amplify project reach and engagement.
- Branded Video and Image Assets: Professionally crafted visual content to strengthen project branding and appeal to funders.
- Strategic Marketing Advice: Ongoing guidance to navigate project promotion effectively and maximise impact.
- In-House Marketing Consultancy: We acted as Dan’s dedicated marketing consultants throughout the project, ensuring a seamless approach to meeting funder expectations.
Results
Our comprehensive support led to the creation of a strong and recognisable brand for Dan Allum’s projects, enhancing their appeal to both audiences and funding bodies. Key outcomes include:
- Creation of a Strong BrandÂ
- Social Media Campaign Success Reached over 60,000 people
- Meeting Funding Requirements
- Outreach to Partner Organisations
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Case Studies
Artisan Structures: Brand Building
Growing the brand of a one-of-a-kind green building company
Website Design | SEO | Videos | Social Media
Pension Claims: Business Growth
Long term relationship resulting in 10x company growth over 6 years
Strategic Marketing | Website Design | SEO | Social Media
NCCP Charity: Brand Building
Building the brand and offering training for a newly established charity
Website | Branding | Radio | Training | Communication
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