IAMTech are a great supporter of local causes and communities. This video showcases one of the charities that they support, Zoe’s Place, a children’s hospice in Middlesborough.

This early video showcases disaster response software ‘iResponse’. It features interviews with key clients and stakeholders.

Software Training Portal for Global Company

IAMTech already offered training to their clients to ensure they got the best value and impact from using their asset management software, iPlan, saving millions on their maintenance operations.

One of their longstanding clients, Altrad, a world leader in the provision of industrial services, wanted a way to roll out the training across multiple sites and to all staff.

With such a large workforce, conventional face-to-face training was not a viable option, so the company decided that an e-learning approach would be best suited.

Being aware of Mediamerge’s extensive e-learning experience, IAMTech recommended us to present a solution.

The Solution

We worked with IAMTech, their training delivery partners, and Altrad to design and build a secure online training platform tailored to the precise needs of the company and accessible to all.

The portal was carefully planned to include shared terminology and a bespoke methodology aligned with the company’s way of working.

The Result

The final platform is a video-based training resource that utilises interactive quizzes to deliver learning at scale. This has led to increased productivity, safety, and coherence across the organisation.

Outbound Marketing Campaigns

Having laid the foundations for success by updating all sales assets and optimising landing pages, we focussed planning and executing an outbound marketing strategy to increase enquiries.

This included paid social media ad campaigns, event sponsorship, banner advertising, and email marketing. 

Inbound Marketing Strategy 

We used a combination of strategies to increase the reach of IAMTech online. In a competitive and high value industry, adding value and expertise up front was an essential part of the strategy.

We created high quality, industry specific white papers, press releases, regular blogs, and established the IAMTechs Newsletter.

The Result

By utilising a multi-channel inbound and outbound marketing approach, we were able to generate highly validated leads that resulted in some of IAMTech’s most lucrative contracts.