Case Study

IAMTech - SAAS Marketing
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Promotion of an award winning SAAS company’s flagship product

IAMTech (Industrial Asset Management Technology)

IAMTech is the Worlds largest independent producer of software for the industrial sector, with global clients such as Shell, INIOS, and Enron. The company has ambitious goals and wanted to reach a wider audience with their industry leading software solutions.

Key Strategies Implemented:

  • Product, case study, and CSR videos
  • Copywriting for web, video, press releases and more 
  • Press releases & PR Communications
  • Website conversion optimisation
  • PPC (Pay Per Click) advertising campaigns
  • Social media management
  • Digital training platforms

We have worked with Ross and the team at IAMTech for over a decade, moving from video production onto the broader marketing and brand building strategy over the years.

We continue to work together as the company extends its global reach.

Video Content and case studies

IAMTech has a long and proud history, and has transformed itself from an industrial model maker into a leading software developer. Below are a range of the videos that we produced for IAMTech used on the website to increase time on page and conversion, in social media to drive engagement, and to support the sales process.

We produced a range of case studies for IAMTech. The video above is for BP Chemicals, now INEOS Chemical, who have been loyal customers for nearly two decades.

This video was a part of the campaign to introduce IAMTech into the lucrative North American Energy Market.

IAMTech are a great supporter of local causes and communities. This video showcases one of the charities that they support, Zoe’s Place, a children’s hospice in Middlesborough.

This early video showcases disaster response software ‘iResponse’. It features interviews with key clients and stakeholders.

Software Training Portal for Global Company

IAMTech already offered training to their clients to ensure they got the best value and impact from using their asset management software, iPlan, saving millions on their maintenance operations.

One of their longstanding clients, Altrad, a world leader in the provision of industrial services, wanted a way to roll out the training across multiple sites and to all staff.

With such a large workforce, conventional face-to-face training was not a viable option, so the company decided that an e-learning approach would be best suited.

Being aware of Mediamerge’s extensive e-learning experience, IAMTech recommended us to present a solution.

The Solution

We worked with IAMTech, their training delivery partners, and Altrad to design and build a secure online training platform tailored to the precise needs of the company and accessible to all.

The portal was carefully planned to include shared terminology and a bespoke methodology aligned with the company’s way of working.

The Result

The final platform is a video-based training resource that utilises interactive quizzes to deliver learning at scale. This has led to increased productivity, safety, and coherence across the organisation.

    SAAS Email Template

    Outbound Marketing Campaigns

    Having laid the foundations for success by updating all sales assets and optimising landing pages, we focussed planning and executing an outbound marketing strategy to increase enquiries.

    This included paid social media ad campaigns, event sponsorship, banner advertising, and email marketing. 

    Inbound Marketing Strategy 

    We used a combination of strategies to increase the reach of IAMTech online. In a competitive and high value industry, adding value and expertise up front was an essential part of the strategy.

    We created high quality, industry specific white papers, press releases, regular blogs, and established the IAMTechs Newsletter.

    The Result

    By utilising a multi-channel inbound and outbound marketing approach, we were able to generate highly validated leads that resulted in some of IAMTech’s most lucrative contracts. 

      Results

      During our years of collaboration, IAMTech has seen phenomenal growth.

      The combination of marketing and content creation that we have collaborated on has significantly contributed toward this success.

      We look forward to continuing the journey with this innovative and ambitious company!

      • New Blue Chip clients including Shell
      • 214% Increase in landing page conversions
      • 467% increase in website traffic
      • More value delivered through e-learning support
      • 578% increase in social media engagement

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      01223 750 705 / info@mediamerge.co.uk

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