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Elevating Your Company’s Social Media Presence Through Video
In an era where social media platforms are flooded with content, standing out becomes a daunting task. However, video content has the power to cut through the noise and capture the attention of your audience more effectively than other forms of content. If you've been...
How Your Business Can Reap Benefits from Utilising Video Content
In today's digital age, video content has become a cornerstone of effective marketing and communication. It's not just about going viral or creating ads anymore; it's about crafting meaningful connections and delivering value to your audience. In this blog post, we'll...
6 Steps to Skyrocket Your Website Conversion Rates
Boosting your website conversion rates is crucial for any online business, especially as online is likely to be the first place people encounter your brand. So having a great looking site is a must have...transforming your site visitors into customers is another. In...
What is Content Marketing? Understanding the Power of Valuable Content for Your Marketing Strategy
Modern marketers know that traditional outbound marketing methods link email campaigns and cold calling are becoming less and less effective. The solution? Content marketing. Content marketing is a strategic approach that involves creating and sharing valuable,...
5 reasons why you want to subtitle all of your YouTube videos
All of us know that the most popular search engine in the world is Google. What few of us know is that the second largest search engine is not Bing or Yahoo. It is YouTube. Given the fact that Google owns YouTube, they pretty much have the monopoly on search....
5 low-cost ways to increase your website traffic and conversions
1. Get more visitors Sounds rather obvious, but I have met many people who complain that their site does very little for the business, without addressing why that is. The fact is, your site can be the most cost-effective way of getting new business, but not if it is...
The risks of an unsecure website
With GDPR in place, having a secure website is more important than ever, and risking a security breach can result in fines so hefty that it can literally kill your business overnight. Fines can be up to 20 million Euros or 4 percent of annual global turnover! This is...
The sticky appeal of Cadburys’ drumming gorilla
Why the drumming gorilla ad was a huge success for Cadbury? Here are some of the reasons I think it worked so well. 1: Unexpectedness Most people expect brands to prominently display their logo, and make what they are selling front and centre. Cadbury’s did not....