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5 reasons why you want to subtitle all of your YouTube videos
All of us know that the most popular search engine in the world is Google. What few of us know is that the second largest search engine is not Bing or Yahoo. It is YouTube. Given the fact that Google owns YouTube, they pretty much have the monopoly on search....
read more5 low-cost ways to increase your website traffic and conversions
1. Get more visitors Sounds rather obvious, but I have met many people who complain that their site does very little for the business, without addressing why that is. The fact is, your site can be the most cost-effective way of getting new business, but not if it is...
read moreThe risks of an unsecure website
With GDPR in place, having a secure website is more important than ever, and risking a security breach can result in fines so hefty that it can literally kill your business overnight. Fines can be up to 20 million Euros or 4 percent of annual global turnover! This is...
read moreHow to rise above 97% of your competition by thinking bigger
By describing what you offer, or what you do, you are in direct competition with every company in your field. There is a way to elevate yourself above the rest and create your own narrative that appeals to a much wider audience. How do you do this? A recent example is...
read moreThe sticky appeal of Cadburys’ drumming gorilla
Why the drumming gorilla ad was a huge success for Cadbury? Here are some of the reasons I think it worked so well. 1: Unexpectedness Most people expect brands to prominently display their logo, and make what they are selling front and centre. Cadbury’s did not....
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