The risks of an unsecure website

The risks of an unsecure website

With GDPR in place, having a secure website is more important than ever, and risking a security breach can result in fines so hefty that it can literally kill your business overnight. Fines can be up to 20 million Euros or 4 percent of annual global turnover! This is...

The sticky appeal of Cadburys’ drumming gorilla

Why the drumming gorilla ad was a huge success for Cadbury? Here are some of the reasons I think it worked so well.   1: Unexpectedness Most people expect brands to prominently display their logo, and make what they are selling front and centre. Cadbury’s did...