by Andrej Dethlefsen | Nov 17, 2023
In an era where social media platforms are flooded with content, standing out becomes a daunting task. However, video content has the power to cut through the noise and capture the attention of your audience more effectively than other forms of content. If...
by Andrej Dethlefsen | Sep 29, 2023
In today’s digital age, video content has become a cornerstone of effective marketing and communication. It’s not just about going viral or creating ads anymore; it’s about crafting meaningful connections and delivering value to your audience. In...
by Andrej Dethlefsen | Mar 9, 2019
All of us know that the most popular search engine in the world is Google. What few of us know is that the second largest search engine is not Bing or Yahoo. It is YouTube. Given the fact that Google owns YouTube, they pretty much have the monopoly on search....
by Andrej Dethlefsen | Feb 11, 2018
Why the drumming gorilla ad was a huge success for Cadbury? Here are some of the reasons I think it worked so well. 1: Unexpectedness Most people expect brands to prominently display their logo, and make what they are selling front and centre. Cadbury’s did...
