by Andrej Dethlefsen | Mar 9, 2019
All of us know that the most popular search engine in the world is Google. What few of us know is that the second largest search engine is not Bing or Yahoo. It is YouTube. Given the fact that Google owns YouTube, they pretty much have the monopoly on search....
by Andrej Dethlefsen | May 22, 2018
By describing what you offer, or what you do, you are in direct competition with every company in your field. There is a way to elevate yourself above the rest and create your own narrative that appeals to a much wider audience. How do you do this? A recent example is...
by Andrej Dethlefsen | Feb 11, 2018
Why the drumming gorilla ad was a huge success for Cadbury? Here are some of the reasons I think it worked so well. 1: Unexpectedness Most people expect brands to prominently display their logo, and make what they are selling front and centre. Cadbury’s did...
