by Andrej Dethlefsen | Sep 29, 2023
An example of effective video use can be seen on one of our longstanding client’s websites: Artisan Structures. Their site seamlessly integrates video to showcase their craftsmanship, engage visitors, and enhance the user experience. In 2025, video content has become...
by Isabelle Duval | Mar 29, 2023
Boosting your website conversion rates is crucial for any online business, especially as online is likely to be the first place people encounter your brand. So having a great looking site is a must have…transforming your site visitors into customers is another....
by Andrej Dethlefsen | Feb 6, 2023
Modern marketers know that traditional outbound marketing methods link email campaigns and cold calling are becoming less and less effective. The solution? Content marketing. Content marketing is a strategic approach that involves creating and sharing valuable,...
by Andrej Dethlefsen | Mar 9, 2019
All of us know that the most popular search engine in the world is Google. What few of us know is that the second largest search engine is not Bing or Yahoo. It is YouTube. Given the fact that Google owns YouTube, they pretty much have the monopoly on search....
by Andrej Dethlefsen | Feb 18, 2019
1. Content is King Sounds rather obvious, but I have met many people who complain that their site does very little for the business, without addressing why that is. The fact is, your site can be the most cost-effective way of getting new business, but not if it is...
by Andrej Dethlefsen | Feb 11, 2018
Why the drumming gorilla ad was a huge success for Cadbury? Here are some of the reasons I think it worked so well. 1: Unexpectedness Most people expect brands to prominently display their logo, and make what they are selling front and centre. Cadbury’s did...
