The risks of an unsecure website
With GDPR in place, having a secure website is more important than ever, and risking a security breach can result in fines so hefty that it can literally kill your business overnight. Fines can be up to 20 million Euros or 4 percent of annual global turnover! This is...
The sticky appeal of Cadburys’ drumming gorilla
Why the drumming gorilla ad was a huge success for Cadbury? Here are some of the reasons I think it worked so well. 1: Unexpectedness Most people expect brands to prominently display their logo, and make what they are selling front and centre. Cadbury’s did not....
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